Difference between revisions of "Best In The World"

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(→‎Best In The World™ Support Group)
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[[File:BitW_logo.png‎|right]]
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[[File:BitW logo 2020.png‎|right|400px]]
  
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The '''Best In The World''' is a brand that was first founded by F1RWRS driver [[Kay Lon]]. Starting out as a minor merchandising project, it now is a connected entity consisting of a number of companies and multiple investments in all types of racing-relevant enterprises along with an own driver program.
+
The '''Best In The World''' is a brand that was first founded by ARWS driver [[Kay Lon]]. Starting out as a minor merchandising project, it now is a connected entity consisting of a number of companies and multiple investments in all types of racing-relevant enterprises along with an own driver program.
  
 
== History ==
 
== History ==
  
−
The concept of "Best In The World" was developed by [http://www.realgestalt.de/ Realgestalt] in June 2013 and was based on a shocking (and shocked) exclamation of Lon after failing to qualify for the [[2013 F1RWRS French Grand Prix]]. A series of merchandising products were developed and sold via the fanshop of [[Jones Racing F1RWRS Team|Castrol Jones Racing]]. The campaign was a full success, using the new-found public interest in Kay Lon to its full extent. By using further opportunities for new merchandising, Best In The World became the second biggest merchandising producer in the RWS1, only slightly behind the established [[Holden F1RWRS Racing Team|Holden Racing Team]].
+
The concept of "Best In The World" was developed by a German marketing company in June 2013 and was based on a public statement by [[Kay Lon]] after failing to qualify for the [[2013 F1RWRS French Grand Prix]], where he claimed to be the best driver in the world. A series of merchandising products were developed and sold through the fanshop of [[Jones Racing F1RWRS Team|Castrol Jones Racing]]. The campaign was a full success, using the new-found public interest in Lon to its full extent. By using further opportunities for new merchandising, Best In The World became the merchandising producer with the second-highest turnover in the RWS1, only slightly behind the established [[Holden F1RWRS Racing Team|Holden Racing Team]]. Throughout the years, Holden's market share would sink. With new deals signed by Best In The World, it would soon take the first spots, by far outperforming all teams selling their merchandising independently.
  
−
Meanwhile, Lon's financial advisor Cengiz Atali, known for being financial director of [[JLD Motorsport]] for a short period of time, invested the earnings of the brand into a number of companies. While very risky, these moves payed off, according to rumours almost quadrupling the invested money. Kay Lon decided to use the money to create a sports brand that is supposed to rival the Jordan Brand of Nike. Before the end of 2013, the brand invested in the F1 movie ''What Is Délétraz Doing?'' which became a financial success due to attaining an ironic fandom by having Samuel Jackson play Délétraz. They also took over the ailing [[Street Racing League]] series from Walther Williams.
+
Meanwhile, Lon's financial advisor Cengiz Atali, known for being financial director of [[JLD Motorsport]] for a short period of time, invested the earnings of the brand into a number of companies. While very risky, these moves payed off, according to rumours almost quadrupling the invested money. Kay Lon decided to use the money to create a sports brand that is supposed to rival the Jordan Brand of Nike. Before the end of 2013, the brand invested in the F1 movie ''What Is Délétraz Doing?'' which became a financial success due to attaining an ironic fandom by having Samuel Jackson play Délétraz. They also took over the ailing [[Street Racing League]] series from Walther Williams, though the investment did not last long, as the financial difficulties of the series were too heavy.
  
−
Meanwhile, the brand purchased, together with Volkswagen Group and some Asian investors, the [[Akrotiri Bay International Circuit]] on Cyprus and founded the Akrotiri Bay Track Management KG. In early 2014 the brand name was used by Kay Lon for his entry to the short-lived Formula One Rejects Big Car Championship and the German announced his interest to start up a [[F2RWRS]] team under the brand name. The team, currently on the waiting list for one of the 11 spots, is supposed to be managed by Colin Kolles. Lon withdrew the attempted entry after purchasing [[Falik Arrows]] (see ''Best In The World Motorsport'' below).  
+
Meanwhile, the brand purchased the [[Akrotiri Bay International Circuit]] together with Volkswagen Group and some Asian investors and founded the Akrotiri Bay Track Management KG. In early 2014 the brand name was used by Kay Lon for his entry to the short-lived Formula One Rejects Big Car Championship and the German announced his interest to start up a [[F2RWRS]] team under the brand name, looking to have the team managed by Colin Kolles. Lon withdrew the attempted entry after purchasing [[Falik Arrows]] (see ''Best In The World Motorsport'' below).  
  
−
In the first half of 2015, BITW managed to strike a major merchandising deal with [[Melrose Racing Team]] and another, currently unknown, team. The brand also released a controversial documentary about Lon's early F1RWRS career. The documentary, called ''Kay Lon: The Kahama Years'', had to be withdrawn after a court granted [[Barii Mori]] an injuction. Currently, legal proceedings are undertaken by Lon's solicitors to allow for the sale of the film.
+
In the first half of 2015, BITW managed to strike a major merchandising deal with [[Melrose Racing Team]] and another team. The brand also released a controversial documentary about Lon's early F1RWRS career. The documentary, called ''Kay Lon: The Kahama Years'', had to be withdrawn after a court granted [[Barii Mori]] an injuction. Legal proceedings were undertaken by Lon's solicitors to allow for the sale of the film and a settlement was soon reached, after the Streisand Effect already spread the video on most filesharing boards. The second part of the documentary, sold under the label ''Kay Lon: Death of a Star, Birth of a Hypernova'' failed to meet the standards by audiences and failed, albeit only by a slim margin, to make proper returns. Best In The World's further exploits in movie publishing proved more successful, as ''The Little Portugese'', a depiction of [[Laurindo Coelho]]'s triumph at the [[2018 Race of Rejects]], and ''Cleveland Brown Bear'', a story about a bear that plays fullback for a struggling football team, both were financially successful.
  
 
The brand itself has been criticized for being Lon's "[[publicocrap]] vehicle". In addition, the brand is also alleged to secretly fund [[Tropico Grand Prix]], making it their German council.
 
The brand itself has been criticized for being Lon's "[[publicocrap]] vehicle". In addition, the brand is also alleged to secretly fund [[Tropico Grand Prix]], making it their German council.
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! Driver
 
! Driver
 
! Series
 
! Series
−
! Team for 2019
+
! Team for 2020
 
|-
 
|-
−
| {{GER}} [[Kay Lon]]
+
| {{TRO}} [[Alberto Cara]]
−
| 24 Hours of Le Mans
+
| ARWS
−
| {{GBR}} Team Bentley
+
| {{AUS}}/{{GER}} [[Melrose Racing Team|Jooky Melrose Racing Team]]
 
|-
 
|-
 
| {{CHN}} [[Du Lon]]
 
| {{CHN}} [[Du Lon]]
 
| ARWS
 
| ARWS
−
| {{GER}} Euromotor International
+
| {{JPN}} [[Kahama|Best In The World Kahama Motor Sport]]
 
|-
 
|-
−
| {{TRO}} [[Alberto Cara]]
+
| {{SOM}} [[Zaituni Dileita]]
−
| ARWS
+
| ARWS (test driver)
−
| {{AUS}}/{{GER}} Jooky Melrose Racing Team
+
| {{JPN}} [[Kahama|Best In The World Kahama Motor Sport]]
 +
|-
 +
| {{SSD}} [[Salva Al-Bashir]]
 +
| AutoReject 2.0
 +
| {{AUT}} [[Union Saver Developments]]
 +
|-
 +
| {{GER}} [[Kay Lon]]
 +
| Best 600 in The World
 +
| TBD
 
|-
 
|-
 
| {{BEL}} [[Simon Mestach]]
 
| {{BEL}} [[Simon Mestach]]
 
| FIA Formula 2 World Championship
 
| FIA Formula 2 World Championship
−
| {{GER}} HYPERNOVA Racing
+
| {{GER}} [[HYPERNOVA Racing]]
 
|-
 
|-
 
| {{CAN}} [[Calvin Brooks]]
 
| {{CAN}} [[Calvin Brooks]]
−
| FIA Endurance Challenge
+
| Rolex GT Super Series
−
| {{GBR}} Team Bentley
+
| {{GER}} Best In The World Motorsport
 
|-
 
|-
 
| [[File:Flag of Nepal svg.png]] [[Asim Adhikari]]
 
| [[File:Flag of Nepal svg.png]] [[Asim Adhikari]]
−
| FIA Endurance Challenge
+
| Rolex GT Super Series
−
| {{GBR}} Team Bentley
+
| {{GER}} Best In The World Motorsport
 +
|-
 +
| {{JPN}} [[Koyomi Setou]]
 +
| Rolex GT Super Series
 +
| {{GER}} Best In The World Motorsport
 
|-
 
|-
−
| {{GER}} [[Sandra Yoo]]
+
| {{TTO}} [[Marlin Hortin]]
−
| FIA Endurance Challenge
+
| Rolex GT Super Series
−
| {{GBR}} Team Bentley
+
| {{GER}} Best In The World Motorsport
 
|-
 
|-
 
| {{USA}} [[Anita Horford]]
 
| {{USA}} [[Anita Horford]]
−
| FIA Endurance Challenge
+
| TBD
−
| {{GER}} BMW Efficiency Dynamics JLD Motorsport
+
| TBD
 
|-
 
|-
−
| {{POR}} [[Laurindo Coelho]]
+
| {{GBR}} [[Bob Lomas]]
−
| FIA Endurance Challenge
+
| TBD
−
| {{GER}} BMW Efficiency Dynamics JLD Motorsport
+
| TBD
 
|-
 
|-
 
| {{BRA}} [[Haílton Fidélis]]
 
| {{BRA}} [[Haílton Fidélis]]
−
| Rolex GT Super Series
+
| TBD
−
| {{GER}} Best In The World Motorsport
+
| TBD
 +
|-
 +
| [[File:Flag of Mongolia svg.png]] [[Khungirat Molotov Khünbish]]
 +
| TBD
 +
| TBD
 +
|-
 +
| {{NED}} [[Kika van den Heiligenberg]]
 +
| TBD
 +
| TBD
 
|-
 
|-
−
| {{JPN}} [[Koyomi Setou]]
+
| {{POR}} [[Laurindo Coelho]]
−
| Rolex GT Super Series
+
| TBD
−
| {{GER}} Best In The World Motorsport
+
| TBD
 
|-
 
|-
 
| {{KUR}} [[Rêdûr Jaffer]]
 
| {{KUR}} [[Rêdûr Jaffer]]
−
| Rolex GT Super Series
+
| TBD
−
| {{GER}} Best In The World Motorsport
+
| TBD
 
|-
 
|-
−
| {{TTO}} [[Marlin Hortin]]
+
| {{GER}} [[Sandra Yoo]]
−
| Rolex GT Super Series
+
| TBD
−
| {{GER}} Best In The World Motorsport
+
| TBD
 
|-
 
|-
−
| {{SOM}} [[Zaituni Dileita]]
 
−
| Africa Racing League
 
−
| {{TUN}} Ecurie Méditerranéenne
 
 
|}
 
|}
  
Line 94: Line 111:
 
|-
 
|-
 
| {{GBR}} [[Jordan Davies]]
 
| {{GBR}} [[Jordan Davies]]
−
| Joined Voeckler Talent Troupe
+
| Joined [[Voeckler Talent Troupe]]
 
|-
 
|-
 
| {{CHN}} [[Li Qi]]
 
| {{CHN}} [[Li Qi]]
Line 127: Line 144:
 
| [[2017_GT-R_World_Championship_season|2017]]
 
| [[2017_GT-R_World_Championship_season|2017]]
 
| GT-R Independent World Championship  
 
| GT-R Independent World Championship  
 +
| {{TTO}} [[Marlin Hortin]]
 +
|-
 +
| [[2017_GT-R_World_Championship_season|2017]]
 +
| RAC Tourist Trophy
 +
| [[File:Flag of Nepal svg.png]] [[Asim Adhikari]]
 +
|-
 +
| [[2017_GT-R_World_Championship_season|2017]]
 +
| RAC Tourist Trophy
 
| {{TTO}} [[Marlin Hortin]]
 
| {{TTO}} [[Marlin Hortin]]
 
|-
 
|-
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Before the [[2015 Formula 3 Rejects World Race Series season]], Prince Falik put [[Falik Arrows]] up for sale, citing financial reasons for the impromptu sale. Kay Lon was one of the first people to put in an offer for the team, and it was immediately accepted, with Lon taking full control of the team and renaming it [[Best in the World Motorsport]]. The drivers were not part of the package and [[Josh Carlisle]] was promoted to the Falik Arrows F2RWRS team, with [[Akinjide Ezerioha]]'s contract expiring. The team decided that they would not renew his contract. Run in conjunction with Colin Kolles, the team set about hiring new drivers, with the departure of one American came the arrival of another; [[Anita Horford]], daughter of ex-Formula One driver [[Roberto Horford]]. Already a member of the BITW development program, Anita was quickly signed to the team by Lon.  
 
Before the [[2015 Formula 3 Rejects World Race Series season]], Prince Falik put [[Falik Arrows]] up for sale, citing financial reasons for the impromptu sale. Kay Lon was one of the first people to put in an offer for the team, and it was immediately accepted, with Lon taking full control of the team and renaming it [[Best in the World Motorsport]]. The drivers were not part of the package and [[Josh Carlisle]] was promoted to the Falik Arrows F2RWRS team, with [[Akinjide Ezerioha]]'s contract expiring. The team decided that they would not renew his contract. Run in conjunction with Colin Kolles, the team set about hiring new drivers, with the departure of one American came the arrival of another; [[Anita Horford]], daughter of ex-Formula One driver [[Roberto Horford]]. Already a member of the BITW development program, Anita was quickly signed to the team by Lon.  
 +
 +
The original sale of the Falik Arrows Junior were merely for [[Prince Falik]]'s debts and contracts. Prior to the sale to Best In The World, Zytek were comissioned to design and build a chassis and an engine to Falik Arrows Juniors team. Best In The World chose Mugen-Honda engines instead, and it led to Zytek demanding to use the Zytek chassis and engine for two years or face legal action. A compromise was reached between the conflicting sides which would see the team use the Zytek chassis together with the newly purchased Mugen-Honda engine.
  
 
Amidst the driver merry-go round, BITW focused on securing the services of [[Judd McAllister]], who was released at the team currently known as [[Aeroracing Engineering]]. With the possibility McAllister remaining loyal to [[Phoenix McAllister|his father]] despite having his seat taken from him, Lon's team set about securing the services of reigning F3 Open Series champion [[Takuma Taki]] as alternative for 2015, but McAllister agreed to become a part of the German team. [[Takuma Taki]] was said to be downhearted about the deal going out of the proverbial window, but, as his manager likes to say , "All's fair in RWRS and war", and Taki eventually found a drive at [[Red Bull Team Jagermeister]] for the upcoming season.  
 
Amidst the driver merry-go round, BITW focused on securing the services of [[Judd McAllister]], who was released at the team currently known as [[Aeroracing Engineering]]. With the possibility McAllister remaining loyal to [[Phoenix McAllister|his father]] despite having his seat taken from him, Lon's team set about securing the services of reigning F3 Open Series champion [[Takuma Taki]] as alternative for 2015, but McAllister agreed to become a part of the German team. [[Takuma Taki]] was said to be downhearted about the deal going out of the proverbial window, but, as his manager likes to say , "All's fair in RWRS and war", and Taki eventually found a drive at [[Red Bull Team Jagermeister]] for the upcoming season.  
Line 142: Line 169:
 
The team's first RWS3 season proved to be a rough one with points hard to come by. Impressive driving by young Judd McAllister were the only source of success for the new team. Kay Lon quickly became discontent with Horford's perfomances and decided to replace her after her home races had failed to bring any improvement in her results, sending her off to join BITW driver Chacko Palaniappan in the American Le Mans Series. The team snatched up the services of Jef Verbeeck, making this the first time he raced since his terrible accident in late 2011.
 
The team's first RWS3 season proved to be a rough one with points hard to come by. Impressive driving by young Judd McAllister were the only source of success for the new team. Kay Lon quickly became discontent with Horford's perfomances and decided to replace her after her home races had failed to bring any improvement in her results, sending her off to join BITW driver Chacko Palaniappan in the American Le Mans Series. The team snatched up the services of Jef Verbeeck, making this the first time he raced since his terrible accident in late 2011.
  
−
After selling the RWS3 entry and chassis/engine at the start of 2016, Kay Lon exchanged a significant amount of personnel for an entry as independent team in the [[GT-R World Championship]]. A season as lower midfielders followed, as a new branch, mainly consisting of former Sauber personnel, was established in Switzerland. This branch was supposed to run a RTCC entry and did so quite successfully in the 2016 season, racking up a very healthy number of points and podium finishes at the hands of [[Jef Verbeeck]] and [[Koyomi Setou]]. Despite this success, the RTCC entry was abandoned, as Cengiz Atali arranged a deal with the Volkswagen Group, earning BITW the right to produce works LMP1 cars for the [[ACO Le Mans Cup]] under the Porsche brand, thereby returning the brand to endurance racing after the end of the WEC.
+
After selling the RWS3 entry and chassis/engine at the start of 2016, Kay Lon re-signed a significant amount of personnel for an entry as independent team in the [[GT-R World Championship]]. A season as lower midfielders followed, with various driver sharing driving duty at the hand of the Lamborghini Murcielago R-GT used by the team. Running more stable lineups with Anita Horford/Bob Lomas and Asim Adhikari/Marlin Hortin proved very successful in [[2017 GT-R World Championship season|2017]], where the team would take four class victories and would even go on to take an overall win at the famous Silverstone Circuit, winning the legendary RAC Tourist Trophy. The season concluded with the Adhikari/Hortin car securing the Independent Championship. With only one win the [[2017 GT-R World Championship season|following year]], the title defense would prove unsuccessful.
−
 
 
−
A third branch was recently opened under the name of BITW Ohio, located in Cleveland. This branch will run a two-car entry from the [[2017 Rejectrucks Super Series season]] onwards. The cars will be driven by [[Anton Bosevic]] and [[Cormac Frisch]] for the 2017 season.
 
  
−
==Controversies==
+
A new branch, mainly consisting of former Sauber personnel, was established in the Swiss city of Uster. This branch was supposed to run a RTCC entry and did so quite successfully in the 2016 season, racking up a very healthy number of points and podium finishes at the hands of [[Jef Verbeeck]] and [[Koyomi Setou]]. Despite this success, the RTCC entry was abandoned, as Cengiz Atali arranged a deal with the Volkswagen AG, earning BITW the right to produce works LMP1 cars for the [[ACO Le Mans Cup]] under the Porsche brand, thereby returning the brand to endurance racing after the end of the WEC. As the [[ACO Le Mans Cup]] failed to materialise, the Volkswagen AG deal was modified, so that the LMP1 prototype was competing in the [[FIA Prototype Challenge]] under the Bentley label.
  
−
=== Zytek chassis ===
+
A third branch was recently opened under the name of BITW Ohio, located in Cleveland. This branch will run a two-car entry from the [[2017 Rejectrucks Super Series season]] onwards. [[Anton Bosevic]] and [[Cormac Frisch]] were signed for the 2017 season, however, the Rejectrucks Super Series had to cancel operations due to financial difficulties. Using the fact that the rules made the cars highly similar to stock cars, Best In The World Ohio entered the [[2018 International Procar Championship season]] and competed successfully despite not being based in Europe like most teams. However, after multiple pole positions and a race win, once more a series went bankrupt. Reacting quickly, most BITW Ohio staff were redirected towards the [[2018 Group B Rallycross Championship season]], where the team entered a customer Audi purchased from [[Aeroracing Engineering]].
−
The original sale of the Falik Arrows Junior were merely for [[Prince Falik]]'s debts and contracts. Prior to the sale to Best In The World, Zytek were comissioned to design and build a chassis and an engine to Falik Arrows Juniors team. Best In The World chose Mugen-Honda engines instead, and it led to Zytek demanding to use the Zytek chassis and engine for two years or face legal action. A compromise was reached between the conflicting sides which would see the team use the Zytek chassis together with the newly purchased Mugen-Honda engine.
 
  
 
==Complete RWS3 Results==
 
==Complete RWS3 Results==
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! CC
 
! CC
 
|-
 
|-
−
!rowspan="4"| [[2015 Formula 3 Rejects World Race Series season|2015]]
+
!rowspan="5"| [[2015 Formula 3 Rejects World Race Series season|2015]]
−
!rowspan="4"| Zytek F3C15B
+
!rowspan="5"| Zytek F3C15B
−
!rowspan="4"| Mugen-Honda MF315
+
!rowspan="5"| Mugen-Honda MF315
 
|
 
|
 
!
 
!
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|colspan="2"| '''JPN'''
 
|colspan="2"| '''JPN'''
 
| '''SUR'''
 
| '''SUR'''
−
!rowspan="4"| 0*
+
!rowspan="5"| 24
−
!rowspan="4"| NC*
+
!rowspan="5"| 11
 
|-
 
|-
 
| 40
 
| 40
−
|align=left| [[File:Flag of Spain svg.png]] [[Judd McAllister]]
+
|align=left| {{ESP}} [[Judd McAllister]]
−
|width=20px |
+
|bgcolor="#cfcfff"| 14
−
|width=20px |
+
|bgcolor="#efcfff"| Ret
−
|width=20px |
+
|bgcolor="#cfcfff"| 18
−
|width=20px |
+
|bgcolor="#dfffdf"| 8
−
|width=20px |
+
|bgcolor="#cfcfff"| 12
−
|width=20px |
+
|bgcolor="#cfcfff"| 10
−
|width=20px |
+
|bgcolor="#cfcfff"| 34
−
|width=20px |
+
|bgcolor="#dfffdf"| 5
−
|width=20px |
+
|bgcolor="#cfcfff"| 10
−
|width=20px |
+
|bgcolor="#dfffdf"| 5
−
|width=20px |
+
|bgcolor="#cfcfff"| 17
−
|width=20px |
+
|bgcolor="#dfffdf"| 6
−
|width=20px |
+
|bgcolor="#cfcfff"| ''38''
−
|width=20px |
+
|bgcolor="#cfcfff"| 33*
−
|width=20px |
+
|bgcolor="#cfcfff"| 14
−
|width=20px |
+
|bgcolor="#cfcfff"| 15
−
|width=20px |
+
|bgcolor="#cfcfff"| 19
 +
|-
 +
|rowspan="3"| 41
 +
|align=left| {{USA}} [[Anita Horford]]
 +
|bgcolor="#cfcfff"| 31
 +
|bgcolor="#efcfff"| Ret
 +
|bgcolor="#cfcfff"| 23
 +
|bgcolor="#cfcfff"| 24
 +
|bgcolor="#cfcfff"| 30
 +
|bgcolor="#cfcfff"| 42
 +
|bgcolor="#efcfff"| Ret
 +
|bgcolor="#cfcfff"| 26
 +
|bgcolor="#cfcfff"| 33
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|
 
|-
 
|-
−
|rowspan="2"| 41
+
|align=left| {{BEL}} [[Jef Verbeeck]]
−
|align=left| [[File:Flag of the United States svg.png]] [[Anita Horford]]
 
−
|width=20px |
 
−
|width=20px |
 
−
|width=20px |
 
−
|width=20px |
 
−
|width=20px |
 
−
|width=20px |
 
−
|width=20px |
 
 
|
 
|
 
|
 
|
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|
 
|
 
|
 
|
 +
|bgcolor="#cfcfff"| 13
 +
|bgcolor="#cfcfff"| 31*
 
|
 
|
 +
|bgcolor="#cfcfff"| 9
 +
|bgcolor="#cfcfff"| 27
 +
|bgcolor="#cfcfff"| 31
 +
|bgcolor="#cfcfff"| 40*
 +
|bgcolor="#dfffdf"| 5
 
|-
 
|-
−
|align=left| [[File:Flag of Belgium svg.png]] [[Jef Verbeeck]]
+
|align=left| {{JPN}} [[Tomo Kazama]]
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|
 +
|
 
|
 
|
 
|
 
|
 +
|bgcolor="#efcfff"| Ret
 
|
 
|
 
|
 
|
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|
 
|
 
|
 
|
−
|width=20px |
 
−
|width=20px |
 
−
|width=20px |
 
−
|width=20px |
 
−
|width=20px |
 
−
|width=20px |
 
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−
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|}
 
|}
  
 
[[Category:Organizations and companies]]
 
[[Category:Organizations and companies]]

Revision as of 14:29, 21 September 2018

BitW logo 2020.png

The Best In The World is a brand that was first founded by ARWS driver Kay Lon. Starting out as a minor merchandising project, it now is a connected entity consisting of a number of companies and multiple investments in all types of racing-relevant enterprises along with an own driver program.

History

The concept of "Best In The World" was developed by a German marketing company in June 2013 and was based on a public statement by Kay Lon after failing to qualify for the 2013 F1RWRS French Grand Prix, where he claimed to be the best driver in the world. A series of merchandising products were developed and sold through the fanshop of Castrol Jones Racing. The campaign was a full success, using the new-found public interest in Lon to its full extent. By using further opportunities for new merchandising, Best In The World became the merchandising producer with the second-highest turnover in the RWS1, only slightly behind the established Holden Racing Team. Throughout the years, Holden's market share would sink. With new deals signed by Best In The World, it would soon take the first spots, by far outperforming all teams selling their merchandising independently.

Meanwhile, Lon's financial advisor Cengiz Atali, known for being financial director of JLD Motorsport for a short period of time, invested the earnings of the brand into a number of companies. While very risky, these moves payed off, according to rumours almost quadrupling the invested money. Kay Lon decided to use the money to create a sports brand that is supposed to rival the Jordan Brand of Nike. Before the end of 2013, the brand invested in the F1 movie What Is Délétraz Doing? which became a financial success due to attaining an ironic fandom by having Samuel Jackson play Délétraz. They also took over the ailing Street Racing League series from Walther Williams, though the investment did not last long, as the financial difficulties of the series were too heavy.

Meanwhile, the brand purchased the Akrotiri Bay International Circuit together with Volkswagen Group and some Asian investors and founded the Akrotiri Bay Track Management KG. In early 2014 the brand name was used by Kay Lon for his entry to the short-lived Formula One Rejects Big Car Championship and the German announced his interest to start up a F2RWRS team under the brand name, looking to have the team managed by Colin Kolles. Lon withdrew the attempted entry after purchasing Falik Arrows (see Best In The World Motorsport below).

In the first half of 2015, BITW managed to strike a major merchandising deal with Melrose Racing Team and another team. The brand also released a controversial documentary about Lon's early F1RWRS career. The documentary, called Kay Lon: The Kahama Years, had to be withdrawn after a court granted Barii Mori an injuction. Legal proceedings were undertaken by Lon's solicitors to allow for the sale of the film and a settlement was soon reached, after the Streisand Effect already spread the video on most filesharing boards. The second part of the documentary, sold under the label Kay Lon: Death of a Star, Birth of a Hypernova failed to meet the standards by audiences and failed, albeit only by a slim margin, to make proper returns. Best In The World's further exploits in movie publishing proved more successful, as The Little Portugese, a depiction of Laurindo Coelho's triumph at the 2018 Race of Rejects, and Cleveland Brown Bear, a story about a bear that plays fullback for a struggling football team, both were financially successful.

The brand itself has been criticized for being Lon's "publicocrap vehicle". In addition, the brand is also alleged to secretly fund Tropico Grand Prix, making it their German council.

Best In The World™ Support Group

Kay Lon had been involved in offering support to less experienced drivers since his international breakthrough in early 2012. The Best In The World brand now offers financial support to drivers from around the globe who are considered extremely talented or highly marketable.

Drivers supported by or associated with the Best In The World brand as of 2019:

Driver Series Team for 2020
Flag of Tropico svg.png Alberto Cara ARWS Flag of Australia svg.png/Flag of Germany svg.png Jooky Melrose Racing Team
Flag of China svg.png Du Lon ARWS Flag of Japan svg.png Best In The World Kahama Motor Sport
Flag of Somalia svg.png Zaituni Dileita ARWS (test driver) Flag of Japan svg.png Best In The World Kahama Motor Sport
Flag of South Sudan svg.png Salva Al-Bashir AutoReject 2.0 Flag of Austria svg.png Union Saver Developments
Flag of Germany svg.png Kay Lon Best 600 in The World TBD
Flag of Belgium svg.png Simon Mestach FIA Formula 2 World Championship Flag of Germany svg.png HYPERNOVA Racing
Flag of Canada svg.png Calvin Brooks Rolex GT Super Series Flag of Germany svg.png Best In The World Motorsport
Flag of Nepal svg.png Asim Adhikari Rolex GT Super Series Flag of Germany svg.png Best In The World Motorsport
Flag of Japan svg.png Koyomi Setou Rolex GT Super Series Flag of Germany svg.png Best In The World Motorsport
Flag of Trinidad and Tobago svg.png Marlin Hortin Rolex GT Super Series Flag of Germany svg.png Best In The World Motorsport
Flag of the United States svg.png Anita Horford TBD TBD
Flag of the United Kingdom svg.png Bob Lomas TBD TBD
Flag of Brazil svg.png Haílton Fidélis TBD TBD
Flag of Mongolia svg.png Khungirat Molotov Khünbish TBD TBD
Flag of the Netherlands svg.png Kika van den Heiligenberg TBD TBD
Flag of Portugal svg.png Laurindo Coelho TBD TBD
Flag of Kurdistan svg.png Rêdûr Jaffer TBD TBD
Flag of Germany svg.png Sandra Yoo TBD TBD

Former members:

Driver Reason for departure
Flag of India svg.png Chacko Palaniappan Dropped from programme
Flag of Belgium svg.png Jef Verbeeck Retired from motorsport
Flag of the United Kingdom svg.png Jordan Davies Joined Voeckler Talent Troupe
Flag of China svg.png Li Qi Dropped from programme
Flag of Japan svg.png Tomo Kazama Left after disagreement with management

The program has so far won a number of championships and awards:

Year Championship/Trophy Driver
2014 Rejects World Series 3 Drivers Championship Flag of Japan svg.png Tomo Kazama
2015 Rejects World Series 2 Drivers Championship Flag of Japan svg.png Tomo Kazama
2016 Lupo Cup Woman Of The Year Flag of Japan svg.png Koyomi Setou
2017 GT-R Independent World Championship Flag of Nepal svg.png Asim Adhikari
2017 GT-R Independent World Championship Flag of Trinidad and Tobago svg.png Marlin Hortin
2017 RAC Tourist Trophy Flag of Nepal svg.png Asim Adhikari
2017 RAC Tourist Trophy Flag of Trinidad and Tobago svg.png Marlin Hortin
2018 Nobushige Fukuda Memorial Trophy Flag of Germany svg.png Kay Lon

Best in the World Motorsport

Before the 2015 Formula 3 Rejects World Race Series season, Prince Falik put Falik Arrows up for sale, citing financial reasons for the impromptu sale. Kay Lon was one of the first people to put in an offer for the team, and it was immediately accepted, with Lon taking full control of the team and renaming it Best in the World Motorsport. The drivers were not part of the package and Josh Carlisle was promoted to the Falik Arrows F2RWRS team, with Akinjide Ezerioha's contract expiring. The team decided that they would not renew his contract. Run in conjunction with Colin Kolles, the team set about hiring new drivers, with the departure of one American came the arrival of another; Anita Horford, daughter of ex-Formula One driver Roberto Horford. Already a member of the BITW development program, Anita was quickly signed to the team by Lon.

The original sale of the Falik Arrows Junior were merely for Prince Falik's debts and contracts. Prior to the sale to Best In The World, Zytek were comissioned to design and build a chassis and an engine to Falik Arrows Juniors team. Best In The World chose Mugen-Honda engines instead, and it led to Zytek demanding to use the Zytek chassis and engine for two years or face legal action. A compromise was reached between the conflicting sides which would see the team use the Zytek chassis together with the newly purchased Mugen-Honda engine.

Amidst the driver merry-go round, BITW focused on securing the services of Judd McAllister, who was released at the team currently known as Aeroracing Engineering. With the possibility McAllister remaining loyal to his father despite having his seat taken from him, Lon's team set about securing the services of reigning F3 Open Series champion Takuma Taki as alternative for 2015, but McAllister agreed to become a part of the German team. Takuma Taki was said to be downhearted about the deal going out of the proverbial window, but, as his manager likes to say , "All's fair in RWRS and war", and Taki eventually found a drive at Red Bull Team Jagermeister for the upcoming season.

The team's first RWS3 season proved to be a rough one with points hard to come by. Impressive driving by young Judd McAllister were the only source of success for the new team. Kay Lon quickly became discontent with Horford's perfomances and decided to replace her after her home races had failed to bring any improvement in her results, sending her off to join BITW driver Chacko Palaniappan in the American Le Mans Series. The team snatched up the services of Jef Verbeeck, making this the first time he raced since his terrible accident in late 2011.

After selling the RWS3 entry and chassis/engine at the start of 2016, Kay Lon re-signed a significant amount of personnel for an entry as independent team in the GT-R World Championship. A season as lower midfielders followed, with various driver sharing driving duty at the hand of the Lamborghini Murcielago R-GT used by the team. Running more stable lineups with Anita Horford/Bob Lomas and Asim Adhikari/Marlin Hortin proved very successful in 2017, where the team would take four class victories and would even go on to take an overall win at the famous Silverstone Circuit, winning the legendary RAC Tourist Trophy. The season concluded with the Adhikari/Hortin car securing the Independent Championship. With only one win the following year, the title defense would prove unsuccessful.

A new branch, mainly consisting of former Sauber personnel, was established in the Swiss city of Uster. This branch was supposed to run a RTCC entry and did so quite successfully in the 2016 season, racking up a very healthy number of points and podium finishes at the hands of Jef Verbeeck and Koyomi Setou. Despite this success, the RTCC entry was abandoned, as Cengiz Atali arranged a deal with the Volkswagen AG, earning BITW the right to produce works LMP1 cars for the ACO Le Mans Cup under the Porsche brand, thereby returning the brand to endurance racing after the end of the WEC. As the ACO Le Mans Cup failed to materialise, the Volkswagen AG deal was modified, so that the LMP1 prototype was competing in the FIA Prototype Challenge under the Bentley label.

A third branch was recently opened under the name of BITW Ohio, located in Cleveland. This branch will run a two-car entry from the 2017 Rejectrucks Super Series season onwards. Anton Bosevic and Cormac Frisch were signed for the 2017 season, however, the Rejectrucks Super Series had to cancel operations due to financial difficulties. Using the fact that the rules made the cars highly similar to stock cars, Best In The World Ohio entered the 2018 International Procar Championship season and competed successfully despite not being based in Europe like most teams. However, after multiple pole positions and a race win, once more a series went bankrupt. Reacting quickly, most BITW Ohio staff were redirected towards the 2018 Group B Rallycross Championship season, where the team entered a customer Audi purchased from Aeroracing Engineering.

Complete RWS3 Results

Year Chassis Engine # Drivers 1 2 3 4 5 6 7 8 9 10 Points CC
2015 Zytek F3C15B Mugen-Honda MF315 AUS TUR MON USA GBR GER BEL ITA JPN SUR 24 11
40 Flag of Spain svg.png Judd McAllister 14 Ret 18 8 12 10 34 5 10 5 17 6 38 33* 14 15 19
41 Flag of the United States svg.png Anita Horford 31 Ret 23 24 30 42 Ret 26 33
Flag of Belgium svg.png Jef Verbeeck 13 31* 9 27 31 40* 5
Flag of Japan svg.png Tomo Kazama Ret
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